PR Studies

Reinventing news as culture and community

Here's the paradox. We won't pay when we can get something for free; but we're willing to pay a lot for unique experiences involving real people and a sense of community.

Simon Jenkins muses on the future of the newspaper business in The Guardian. (And, yes, I feel a bit guilty that this reached me through my RSS reader, not through my letterbox.)

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Reinventing news as culture and community

Here's the paradox. We won't pay when we can get something for free; but we're willing to pay a lot for unique experiences involving real people and a sense of community.

Simon Jenkins muses on the future of the newspaper business in The Guardian. (And, yes, I feel a bit guilty that this reached me through my RSS reader, not through my letterbox.)