PR Studies

You only spin when you're winning

It's a potent criticism of public relations. That we shout loud when there's good news to tell, but go very quiet when there's nothing new to say. Kevin Moloney calls it 'hemispheric communications' because the PR sun only shines on one side of the globe.

There are new updates to Behind the Spin, focused around the themes of consultancy and technology (as well as the usual advice for students and graduates).

Our cover picture illustrates a PR consultancy in Second Life.

That was something worth shouting about in 2006; but what's happening now?

I can't blame the consultants for treating Second Life (and other social spaces) as a playground - nor even for shouting about this - since how else can they attract and advise clients?

But I'm left wondering what happened next.

Comments

You only spin when you're winning

It's a potent criticism of public relations. That we shout loud when there's good news to tell, but go very quiet when there's nothing new to say. Kevin Moloney calls it 'hemispheric communications' because the PR sun only shines on one side of the globe.

There are new updates to Behind the Spin, focused around the themes of consultancy and technology (as well as the usual advice for students and graduates).

Our cover picture illustrates a PR consultancy in Second Life.

That was something worth shouting about in 2006; but what's happening now?

I can't blame the consultants for treating Second Life (and other social spaces) as a playground - nor even for shouting about this - since how else can they attract and advise clients?

But I'm left wondering what happened next.