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Thursday, April 16, 2009
The Domino's effect
The video that caused the storm is no longer available at YouTube, but the New York Times reports the maelstrom the company now finds itself in. 'As Domino’s is realizing, social media has the reach and speed to turn tiny incidents into marketing crises.'
More links and analysis, as usual, from Neville Hobson.
Posted by Richard Bailey at 03:33 PM in Crisis, Social media | Permalink
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