PR Studies

Blogs are boring

It's ages since the year of the blog. Since then, Facebook has gained ground as a social network; YouTube has the appeal of moving images; and Twitter has all the buzz and is making headlines.

So why am I so happy that blogs are boring?

• Just having one no longer counts; it's what you do with it that matters (like turning one into a newspaper or a magazine, or provoking an angry reaction from Ryanair)

• Blogs are ideal for learning, and some obscurity is helpful for this process - though it's also encouraging when a novice blogger receives a comment from Seth Godin

• Information overload is a problem, so fewer and more substantial posts are welcome

• Blogs are containers for words, but you can also put photos, videos, podcasts, news feeds, Twitter and Facebook updates into the container

Comments

Blogs are boring

It's ages since the year of the blog. Since then, Facebook has gained ground as a social network; YouTube has the appeal of moving images; and Twitter has all the buzz and is making headlines.

So why am I so happy that blogs are boring?

• Just having one no longer counts; it's what you do with it that matters (like turning one into a newspaper or a magazine, or provoking an angry reaction from Ryanair)

• Blogs are ideal for learning, and some obscurity is helpful for this process - though it's also encouraging when a novice blogger receives a comment from Seth Godin

• Information overload is a problem, so fewer and more substantial posts are welcome

• Blogs are containers for words, but you can also put photos, videos, podcasts, news feeds, Twitter and Facebook updates into the container