PR Studies

Where is PR?

More interesting than discussing 'what is PR?' is the question of 'why do PR?' Most interesting of all is the question of where PR sits in the organisation - the theme of the upcoming EUPRERA congress, awkwardly titled 'institutionalizing (sic) public relations and corporate communication'.

Dr Tom Watson has just presented at a management forum in South Africa and has this to say about the locus of public relations education:

If PR is to gain continuing recognition as a management function, programmes need to either be situated in business schools (separate from marketing programmes) or have a strong managerial focus if placed elsewhere.

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Where is PR?

More interesting than discussing 'what is PR?' is the question of 'why do PR?' Most interesting of all is the question of where PR sits in the organisation - the theme of the upcoming EUPRERA congress, awkwardly titled 'institutionalizing (sic) public relations and corporate communication'.

Dr Tom Watson has just presented at a management forum in South Africa and has this to say about the locus of public relations education:

If PR is to gain continuing recognition as a management function, programmes need to either be situated in business schools (separate from marketing programmes) or have a strong managerial focus if placed elsewhere.