PR Studies

On uncertainty and disruption

There's no Labor Day holiday in the UK, and only a minority in this country are starting to observe the month of Ramadan. But for university lecturers like me this is New Year's Day, the start of the new academic year.

I've had an optimistic conversation with Anderson Lima about the uncertain future facing the worlds of marketing, public relations and academia. Optimistic because change is a constant, and change brings opportunities.

Another person embracing disruption is Stephen Davies, who has started his own online communications consultancy, 3W PR. Stephen is a pioneer whose moves are always worth watching. 'The world has changed; so has PR'. I certainly hope so.

We could be gloomy about the state of the economy or the threat of a new Cold War, or we could welcome the opportunites presented by disruption. Fortune favours the bold. Happy New Year!

Comments

On uncertainty and disruption

There's no Labor Day holiday in the UK, and only a minority in this country are starting to observe the month of Ramadan. But for university lecturers like me this is New Year's Day, the start of the new academic year.

I've had an optimistic conversation with Anderson Lima about the uncertain future facing the worlds of marketing, public relations and academia. Optimistic because change is a constant, and change brings opportunities.

Another person embracing disruption is Stephen Davies, who has started his own online communications consultancy, 3W PR. Stephen is a pioneer whose moves are always worth watching. 'The world has changed; so has PR'. I certainly hope so.

We could be gloomy about the state of the economy or the threat of a new Cold War, or we could welcome the opportunites presented by disruption. Fortune favours the bold. Happy New Year!