PR Studies

The five minute warning

I'm at Euroblog 2008 in Brussels, with two points to make. The first was the need for SAS (short attention span) communications in education and in public relations. The second was made by my co-presenter Helena Makhotlova: the emergence of 'ME learning' (mobile, electronic and about me, me, me).

But the one thing anyone remembers is our calculation of the attention span of a digital native. Five minutes... Time's up.

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The five minute warning

I'm at Euroblog 2008 in Brussels, with two points to make. The first was the need for SAS (short attention span) communications in education and in public relations. The second was made by my co-presenter Helena Makhotlova: the emergence of 'ME learning' (mobile, electronic and about me, me, me).

But the one thing anyone remembers is our calculation of the attention span of a digital native. Five minutes... Time's up.