PR Studies

And the rise of PR (cont)

Though I cited such marketing luminaries as Seth Godin, Philip Kitchen, Philip Kotler and Al Ries, my talk on this well-worn theme still seemed to surprise some MSc Marketing students.

So let's hear from Sir Martin Sorrell, chief executive of marketing services group WPP, quoted in Media Guardian:

"I can't recall a time when PR has been as strong," says Sorrell. "Something has changed and the reason for the change is online activity, where personal recommendation and personal communication have become more important. And it's clearly editorial and it's clearly not advertising based."

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And the rise of PR (cont)

Though I cited such marketing luminaries as Seth Godin, Philip Kitchen, Philip Kotler and Al Ries, my talk on this well-worn theme still seemed to surprise some MSc Marketing students.

So let's hear from Sir Martin Sorrell, chief executive of marketing services group WPP, quoted in Media Guardian:

"I can't recall a time when PR has been as strong," says Sorrell. "Something has changed and the reason for the change is online activity, where personal recommendation and personal communication have become more important. And it's clearly editorial and it's clearly not advertising based."