PR Studies

Some readings for Monday

Proper academics like to quote learned journal articles. Improper ones like me often provide hyperlinks to online articles and contributions.

One theme (for another day) is whether the rigid distinction between traditional, peer-reviewed academic publishing and every other published form is tenable anymore. After all, Tim Berners-Lee had academics in mind when he created the shared information space known as the World Wide Web. Now that blogging makes personal publishing possible, the reality has at last caught up with his vision.

So this week's topic is the contribution of 'digital natives' to new forms of public relations and communications. Read the views of Professor Neville Hobson in the learned Bulldog Reporter journal.

The source for the Digital Natives, Digital Immigrants concept (here's part two) is 'visionary, consultant, author, speaker, inventor, game designer, learning designer and futurist' Marc Prensky. It is indeed a wonderful world online.

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Some readings for Monday

Proper academics like to quote learned journal articles. Improper ones like me often provide hyperlinks to online articles and contributions.

One theme (for another day) is whether the rigid distinction between traditional, peer-reviewed academic publishing and every other published form is tenable anymore. After all, Tim Berners-Lee had academics in mind when he created the shared information space known as the World Wide Web. Now that blogging makes personal publishing possible, the reality has at last caught up with his vision.

So this week's topic is the contribution of 'digital natives' to new forms of public relations and communications. Read the views of Professor Neville Hobson in the learned Bulldog Reporter journal.

The source for the Digital Natives, Digital Immigrants concept (here's part two) is 'visionary, consultant, author, speaker, inventor, game designer, learning designer and futurist' Marc Prensky. It is indeed a wonderful world online.