PR Studies

Questions of ethics

A distance learning student from Robert Gordon University has alerted me to her research into public relations ethics. I've enjoyed filling out her online questionnaire, and you may do too: particularly if you're a current PR practitioner.

There's one particularly tantalising question (not directly related to ethics) which asks you to rank a series of attributes for success in PR. I found it hard: is intelligence more or less important than organisational skills? Or is having good organisational skills a sign of intelligence? Anyway, it enabled me to bury that myth that you have to be a 'people person' to succeed in PR.

The link to ethics comes with the option to rank integrity. I'll draw the researcher's attention to the interview with PR practitioner (and PR graduate of this university) Justin McKeown in the current issue of Profile magazine from the CIPR. He places integrity as his top attribute for success in PR...

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Questions of ethics

A distance learning student from Robert Gordon University has alerted me to her research into public relations ethics. I've enjoyed filling out her online questionnaire, and you may do too: particularly if you're a current PR practitioner.

There's one particularly tantalising question (not directly related to ethics) which asks you to rank a series of attributes for success in PR. I found it hard: is intelligence more or less important than organisational skills? Or is having good organisational skills a sign of intelligence? Anyway, it enabled me to bury that myth that you have to be a 'people person' to succeed in PR.

The link to ethics comes with the option to rank integrity. I'll draw the researcher's attention to the interview with PR practitioner (and PR graduate of this university) Justin McKeown in the current issue of Profile magazine from the CIPR. He places integrity as his top attribute for success in PR...