PR Studies

Wanted: angry young women (and men)

We're welcoming new students to the university this week. Expectations are high: they have every right to expect that we know what we're doing. But they shouldn't...

Tomorrow's leaders are people who know they can do better, who see a gap in the market and have the commitment to go for it. Here are some of that gaps that exist:

• Why isn't public relations a proper profession?
• Why can't anyone explain how PR differs from marketing?
• Why don't lecturers and current PR practitioners understand social media?
• Why is there such a disconnect between theory and practice?
• Why is media relations still so important a PR tool (see discussion below)?

If any of this makes you angry... good. If you don't believe you can change the world now, then you never will.

Comments

Wanted: angry young women (and men)

We're welcoming new students to the university this week. Expectations are high: they have every right to expect that we know what we're doing. But they shouldn't...

Tomorrow's leaders are people who know they can do better, who see a gap in the market and have the commitment to go for it. Here are some of that gaps that exist:

• Why isn't public relations a proper profession?
• Why can't anyone explain how PR differs from marketing?
• Why don't lecturers and current PR practitioners understand social media?
• Why is there such a disconnect between theory and practice?
• Why is media relations still so important a PR tool (see discussion below)?

If any of this makes you angry... good. If you don't believe you can change the world now, then you never will.