PR Studies

Advice for PR graduates

Take note: Harold Burson gives his advice on 'how to get on in a consultancy career'. In summary:

• Networking is the most important activity you can undertake
• Team working is essential
• Never cease working to become a better writer and more effective speaker
• Develop as broad a knowledge base as possible

I feel that our course directly addresses the first three points, but I worry about the last one. As Burson points out, wide reading used to be the evidence of an enquiring mind. Now, with wikipedia just a click away, everyone can gain a little learning with little effort. So why bother with the hard work?

That said, there's more than ever before for young people to know. An ability to select what to focus on (ignoring the rest) is another important skill in business.

Comments

Advice for PR graduates

Take note: Harold Burson gives his advice on 'how to get on in a consultancy career'. In summary:

• Networking is the most important activity you can undertake
• Team working is essential
• Never cease working to become a better writer and more effective speaker
• Develop as broad a knowledge base as possible

I feel that our course directly addresses the first three points, but I worry about the last one. As Burson points out, wide reading used to be the evidence of an enquiring mind. Now, with wikipedia just a click away, everyone can gain a little learning with little effort. So why bother with the hard work?

That said, there's more than ever before for young people to know. An ability to select what to focus on (ignoring the rest) is another important skill in business.