PR Studies

Second wind

We're two months into the university teaching year and I sense a declining enthusiasm among new students in line with the diminishing hours of daylight.

I recall a similar pattern when I worked in consultancy. Everyone became energised by pursuing and winning new business; all enjoyed the early weeks of a new client relationship. Only the true professionals could kick on after that and continue to generate enthusiasm, ideas and activity (in time for the six month review).

So here's the challenge. Focus on your assessments, but don't forget to plan further ahead by lining up work experience and developing your practice examples. And remember the deadline for articles for Behind the Spin is just one month away.

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Second wind

We're two months into the university teaching year and I sense a declining enthusiasm among new students in line with the diminishing hours of daylight.

I recall a similar pattern when I worked in consultancy. Everyone became energised by pursuing and winning new business; all enjoyed the early weeks of a new client relationship. Only the true professionals could kick on after that and continue to generate enthusiasm, ideas and activity (in time for the six month review).

So here's the challenge. Focus on your assessments, but don't forget to plan further ahead by lining up work experience and developing your practice examples. And remember the deadline for articles for Behind the Spin is just one month away.