PR Studies

Generation blogger or generation phoner?

A survey for The Guardian (free registration required) finds changing patterns of media consumption. Over three in ten have read a blog; almost one in ten have created one - more than the numbers of those downloading podcasts or using RSS. No mention in the survey of Second Life - though this virtual world makes it onto the front news page of the same newspaper.

Meanwhile, an academic at another university, writing in Behind the Spin (not yet online) finds that blogs aren't the priority. She teaches her students how to engage directly with people on the phone.

Of all the communications technology advances in my lifetime, mobile telephony has been the most notable (I'd put it ahead of the web). Of course, the web still has much further to go and we're now entering a world of convergence, as reported in The Economist's survey.

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Generation blogger or generation phoner?

A survey for The Guardian (free registration required) finds changing patterns of media consumption. Over three in ten have read a blog; almost one in ten have created one - more than the numbers of those downloading podcasts or using RSS. No mention in the survey of Second Life - though this virtual world makes it onto the front news page of the same newspaper.

Meanwhile, an academic at another university, writing in Behind the Spin (not yet online) finds that blogs aren't the priority. She teaches her students how to engage directly with people on the phone.

Of all the communications technology advances in my lifetime, mobile telephony has been the most notable (I'd put it ahead of the web). Of course, the web still has much further to go and we're now entering a world of convergence, as reported in The Economist's survey.