PR Studies

We all live in an honest submarine

It's a new metaphor to me - public relations is like a submarine: covert but powerful. This essay provides a useful analysis of how PR helps make the news:

A good flatterer doesn't lie, but tells his victim selective truths (what a nice color your eyes are). Good PR firms use the same strategy: they give reporters stories that are true, but whose truth favors their clients.

It also correctly identifies that public relations is a particularly potent tool for small business, who often can't afford to advertise.

Thanks to Corporate Engagement for the link.

Comments

We all live in an honest submarine

It's a new metaphor to me - public relations is like a submarine: covert but powerful. This essay provides a useful analysis of how PR helps make the news:

A good flatterer doesn't lie, but tells his victim selective truths (what a nice color your eyes are). Good PR firms use the same strategy: they give reporters stories that are true, but whose truth favors their clients.

It also correctly identifies that public relations is a particularly potent tool for small business, who often can't afford to advertise.

Thanks to Corporate Engagement for the link.