PR Studies

Great expectations

The much-admired Jack Schofield cuts through the hype surrounding Web 2.0 in Technology Guardian.

Meanwhile we learn that Google shares have topped $400 (up from $85 at flotation just over a year ago). Excitement has returned to the technology sector, but what is the promise of Web 2.0? The web as it always should have been (eg read/write, not read only).

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Great expectations

The much-admired Jack Schofield cuts through the hype surrounding Web 2.0 in Technology Guardian.

Meanwhile we learn that Google shares have topped $400 (up from $85 at flotation just over a year ago). Excitement has returned to the technology sector, but what is the promise of Web 2.0? The web as it always should have been (eg read/write, not read only).