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Tuesday, October 05, 2004
Word of warning
Of course, talking about brand differentiators (see below) can lead you into trouble. You might make it into the Pseud's Corporate column in satirical magazine Private Eye. Or even worse, your words might make it into print in a newspaper.
BL Ochman, the scourge of 'press releases from hell', tells a cautionary tale.
Posted by Richard Bailey at 03:31 PM in Branding | Permalink
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