PR Studies

Clap trap or clarity?

Here's the proof. Companies that write clearly appear to outperform those that hide behind jargon and stale cliches. Is this a platform for proving public relations value going forward, I wonder (using two of the pet hates cited)? This comes from a study by Clarity, which provides copywriting services.

The Telegraph and The Oberver and Bloomberg all report the findings.

Comments

Clap trap or clarity?

Here's the proof. Companies that write clearly appear to outperform those that hide behind jargon and stale cliches. Is this a platform for proving public relations value going forward, I wonder (using two of the pet hates cited)? This comes from a study by Clarity, which provides copywriting services.

The Telegraph and The Oberver and Bloomberg all report the findings.